“I Watched Every Single Guy Crack At One Point…” The Breaking & Re-Making Of Team Novo Nordisk

Photo Credit- VeloImages

“..A lot of us have been humbled by it and I think we’ll be more selfless now. I think everyone is more willing to give more and help each other more.” Chris Williams, Team Novo Nordisk

The premise was simple: Break the team physically and mentally in order to re-build it up stronger than before; then build something that would make a real difference. Team Novo Nordisk’s management knew it was not within their powers to truly do this..and so, they turned to the US Special Forces. New article over at Always Riding


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Photo Credit- Luis Garcia
-¬Reece Carpenter_11.19.2015HS-84
Photo Credit- Reece Carpenter